Identity area
Type of entity
Corporate body
Authorized form of name
Irish Mist Liqueur Company Ltd.
Parallel form(s) of name
- Irish Mist
Standardized form(s) of name according to other rules
Other form(s) of name
Identifiers for corporate bodies
Description area
Dates of existence
1947 - 1986
History
The company Savermo (Eire) Ltd. was found in 1947 due to falling whiskey sales and the production of Irish Mist started. The recipe was claimed to be the 1000 years old ‘Heather Wine’ from the time of the Irish Clan fights. It contains the blending and ageing process of four aged Whiskeys, heather honey and herbs.
In 1950 the name of the company changed to Irish Mist Liqueur Company Ltd.. William G. Jaffray was director and general manager - D. E. Williams managing director under the head of the Williams Group. E. P. Spollen was leading the marketing division.
The Irish Mist figurine was substantial for its marketing campaign and represented an Irish Hussar in the army of Empress Therese of Austria, ca. 1750.
The liqueur was sold on the home trade and from the 1960s also on an export basis. With the US importer and distributor Heublein Inc. Irish Mist gained a place on the American market from the year 1963 onwards.
In 1985 the Williams Group sold the Irish Mist Liqueur Company to the Cantrell & Cochrane Group (C & C) based in Clonmel, Tipperary.
Places
Tullamore, Co. Offaly
Legal status
Functions, occupations and activities
Production and marketing of Irish Mist Liqueur as its only product
Mandates/sources of authority
Internal structures/genealogy
General context
Relationships area
Related entity
Identifier of related entity
Category of relationship
Dates of relationship
Description of relationship
Related entity
Identifier of related entity
Category of relationship
Dates of relationship
Description of relationship
Access points area
Subject access points
Place access points
Occupations
Control area
Authority record identifier
Institution identifier
Rules and/or conventions used
Status
Level of detail
Dates of creation, revision and deletion
Language(s)
Script(s)
Sources
Marketing brochures, OHS2/MIST/4/2/A/1-2